Jim Damalas: A visionary in sustainable tourism who shaped Costa Rica’s eco-friendly hospitality industry.
Jim Damalas, founder of Greentique Hotels and a key figure in Costa Rica’s eco-tourism industry, passed away last night. His contributions to sustainable hospitality and community development have left a lasting impact on Costa Rica’s tourism landscape.
Damalas’s journey in Costa Rica began in the 1970s as a backpacker. His early experiences in the country sparked a vision that would later shape his career and influence the local tourism industry. In 1993, Damalas established Si Como No, the first of what would become the Greentique Hotels brand.
A Vision for Sustainable Hospitality
A former television and advertising professional, Damalas brought a unique perspective to the hospitality industry. He focused on creating hotels that integrated with their natural surroundings, prioritizing environmental conservation and community engagement. His approach was encapsulated in the phrase “travel well, travel right,” reflecting his belief that tourism could benefit both the environment and local communities.
Damalas’s commitment to sustainability was evident in his business practices. He emphasized preserving trees during construction, designing for natural airflow and solar insulation, and implementing eco-friendly practices across his properties. Beyond environmental concerns, Damalas also prioritized social responsibility.
One of his notable projects was the Santa Juana Lodge, which aimed to revitalize a rural community by creating opportunities in eco-tourism. This initiative reflected Damalas’s belief in empowering local people to become stewards of their environment and culture.
A Lasting Legacy in Costa Rican Tourism
Throughout his career, Damalas played a significant role in shaping Costa Rica’s reputation as an eco-tourism destination. His hotels demonstrated that luxury and sustainability could coexist.
Damalas’s work extended beyond his own properties. He was involved in conservation efforts in Manuel Antonio for two decades and supported the Corcovado Foundation in the Osa Peninsula. He also advocated for responsible development practices and zoning to protect Costa Rica’s natural resources.
As we remember Jim Damalas, we recognize his contributions to sustainable tourism and community development in Costa Rica. His work has influenced the industry and set standards for eco-friendly hospitality that continue to resonate today.
